Ready to redesign
Publié par : Pascal Podvin le 4 mars.10
E-Retailers invest into platform redesign, but this time it’s different. They are turning an important corner, moving from ‘a presence on the web’ with an aging platform, to an increasingly competitive position. Given the powerful drivers that reshape the market, such as the exponential growth of E-Customer maturity, this will result into a massive market transformation that keeps on gathering speed and mass. This momentum is a blessing for E-Customers, as it will translate into improved, more efficient shopping experience. A wise investment for E-Merchants as well, as the first to move will harvest the benefits of higher conversion rates and customer loyalty. Within the E-Commerce Café, I can listen to a lot of E-Merchants. What do they say are their top 3 priorities ?
- Navigation : cohesive facetted navigation, and key-word search
- Personalization : one site per customer, my E-Merchant.com
- Community and social shopping
Two of three e-retailers say they`re planning site redesigns this year. And they have long wish lists.
By Zak Stambor
In spite of the recession, more than three in five web retailers redesigned all or part of their web sites in 2009. And with an economic recovery under way, web retailers are planning to embark on further improving their sites to make them faster, quicker and easier for customers to shop. Retailers are focused on such improvements as search engine optimization, site organization and navigation, as well as planning to add a few advanced bells and whistles like video streaming and community features.
