Compario acts as the cornerstone of your Connected Commerce system.
With its powerful functionality for management of catalogues, browsing, personalisation, searching and merchandising, Compario empowers your business users to take control of their digital front-ends (web, mobile, touch terminal, tablets) so as to optimise commercial agility and the consistency and scripting of your offer at all points of contact with your customers.
Compario in 3 minutes
Discover the Compario solution in 3 minutes:
Compario is a modular software suite comprising different editions and options, so it can be tailored to match your project requirements.
Whether to enhance your existing e-commerce platform by offering new faceted browsing and search, merchandising, personalisation and social shopping features, or to build a comprehensive platform from scratch, Compario provides a flexible and powerful solution for optimising business performance.
Compario in the context of Connected Commerce
More advanced and innovative E-Merchandising and Social Shopping features
Cross-channel E-Merchandising Console
Innovative module for easily managing E-Merchandising rules, designed to provide E-Marketers and business users with a comprehensive set of tools for creating and driving rules through a high-quality, ergonomic interface. This module integrates seamlessly into your cross-channel strategy, since it facilitates the management of published content for all channels and devices, from a unified management centre. For each marketing rule, E-Marketers can therefore decide whether it should apply to the website, the multi-touch terminals (kiosk) in a specific store, the call centre, or the mobile version.
The E-Merchandising Console also includes new opportunities for targeting customers. Merchandising rules can be applied on multiple visitor profiling criteria, based on data from your CRM, or according to the customer's browsing data: location, referrer, number of visits, channel, search terms, etc. All actions can be planned and scheduled in advance to ensure more effective marketing campaigns.
The Console includes a new rules engine to manage alternative products, related products, and related content, to help drive cross-sell and up-sell opportunities.
The Social Shopping module
Beyond a simple management of notes, opinions and comments about products, Compario’s Social Shopping module allows the consumer to define lists of favourite products, to have a history of their own purchases, to share favourite products with friends, to create and save product comparisons, access their most frequent searches and create wish lists of gifts to share with the online community.
