Our History
An early vision of Connected Commerce
The origins of the company can be traced back to the distribution sector and Frédéric Denel, a Senior Executive with more than 15 years’ experience at the head of a network of specialised distribution stores. He came to understand very quickly both the impact the internet was having on the sales sector, as well as the business opportunity it offered and as a result he developed a vision of Connected Commerce. As a result of Frederic’s insight, Compario has developed a solution to help leading brands to capitalise on the explosion in online and cross-channel commerce which has taken place over the last few years.
Internet users are increasingly sophisticated and demanding, constantly looking for an easier browsing experience and site navigation, and a more customised, efficient and enjoyable user experience. They use multiple channels and devices and because of greater consumer empowerment, tend to be less loyal to a specific brand and have the ability to quickly seek out alternatives offering a better user experience.
Faced with this upheaval, the marketing sector needs to develop easy-to-use browsing and merchandising tools, to deliver a more compelling user experience and to be able to more effectively promote and merchandise products across channels to deliver a consistent high quality user experience.
With online sales volumes seeing huge growth it is important that an organisation’s systems and IT infrastructure is able to keep pace, support the increasing volumes of customer activity and be able to rapidly innovate to support the changing demands of the consumer. It is imperative that innovation and site changes can be made quickly and efficiently to handle traffic peaks, allow the exploitation of new business opportunities and react to competitive activity.
So Compario was founded in 2004, based on comprehensive vision and utilising over 15 years' experience in sales and marketing.
Using innovation and technology to drive business improvement
A team of leading cross-channel commerce experts was brought together and for two years, they laid the groundwork for a patented, innovative, highly capable solution to support the business and technical requirements of leading cross-channel brands to deliver true Connected Commerce for online business users and brands for whom the internet represents a strategic opportunity.
Focusing on customer experience management, the Compario solution was launched in 2006. A flexible sales and marketing platform, it provided new ways to interact with customers, effectively combining the management of browsing, merchandising, catalogues, transactions, web analysis and CRM into a single but modular solution.
By offering consumers a consistent high quality user experience over multiple channels (website, point of sale, call centre, paper catalogue, mobile devices, etc.), the Compario solution provides brands with the most effective functional and technical solution to increase revenue, improve conversion rates, develop more effective merchandising and increase margin whilst reducing the costs of development and increasing the speed to market when launching new campaigns and functionality.
Compario’s leadership in this sector is recognised by marketers in the areas of customised browsing, inter-channel merchandising and catalogue management.
Technical teams benefit from Compario's “open innovation” cloud computing technology in SaaS mode, and the unparalleled ease of integration of the solution.
As a result, some of the most prestigious companies have successfully implemented the Compario solution, either as an integrated E-Commerce platform, or by installing specific modules to bolster an existing platform and these companies have seen outstanding business improvement.
A next generation leader
In excess of 100 Connected Commerce websites from diverse sectors including retail, distribution, telecommunications, tourism, industrial and banking have deployed Compario’s solution across more than 10 countries to date.
Compario was rated by Deloitte as one of the 50 fastest growing European technological companies. It has gained support from powerful institutional investors in order to anticipate the needs of customers, strengthen its support network, expand its network of partners and speed up global expansion, all while increasing investment in research and development to reinforce its technological leadership.
